21c Museum Hotels
  • 11-Jan-2023 to 10-Feb-2023 (MST)
  • Sales
  • Lexington, KY, USA
  • Salary
  • Full Time

Benefits include health/vision/dental/life insurance, paid time off, 401(k), parental leave *incentive plan for those with incentive plan perk.

If you love saying YES and enjoy engaging with the community by leading with ART 21c is the perfect place for you.

Title: Marketing Manager

Reports to: Brand + Content Director

Supervises: n/a

General Purpose:

You have an insatiable curiosity about life, are an enthusiastic consumer of culture, and are a talented story teller through the written word and compelling imagery. You have a discerning eye, pay attention to details and uphold high standards for quality.

You're social - both online and in person, engendering trust as you build relationships through your ability to listen and your natural tendency to care.

Committed to building long term brand value and loyalty through influencing community engagement, the Marketing Manager will lead creative efforts behind social content development, fan interaction, and reputation monitoring. As a cross-functional collaborator, creative problem solver and innovative thinker who is simultaneously consumer-focused and results-oriented, you'll be responsible for driving success at two independent 21c properties.

Specific Responsibilities:

Social Media //

  • Develop and deploy social content reflective of 21c purpose and values, including engagement, tagging, replying, etc.
  • Generate content with your phone as needed in both hotel and restaurant.
  • Plan and Manage regular social planning meetings with Sales & Marketing, Museum, and F&B teams.
  • Create and present planned monthly social calendar to Brand + Content Director.
  • Work with property senior leadership to grow engagement and revenue.

Marketing //

  • Collaborate with Brand Marketing team in property marketing strategy. Manage strategies from initiative development through execution stage.
  • Lead property quarterly calendar development.
  • Gather and analyze data from multiple sources, to understand performance and shape strategic direction.
  • Assist with development of property level assets (including photography and video) as needed.
  • Assist in maintaining digital asset management tool.

Digital //

  • Manage property and restaurant website content.
  • Manage multi-property level email marketing campaigns.
  • Assist with development and execution of digital and social advertising with Digital Marketing Manager.

Community Engagement //

  • Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies alongside Museum Manager and/or Property Leadership. Basically, be good neighbors and friends in all communities.
  • Be an enthusiastic team member at property and community events, jumping in and assisting as necessary.

Public Relations:

  • Work alongside the corporate PR team to execute annual strategies across properties.
  • In coordination with the corporate Public Relations team, serve as the local contact for press opportunities.


  • Participate in weekly Brand Marketing Team calls
  • Responsible for hosting bi-monthly marketing meetings with property senior leadership to guide strategy
  • Attend bi-annual Brand team meetings

Desired Skills and Qualifications:

  • A passion for community, contemporary art, food & beverage and travel.
  • Extraordinary communicator, enthusiastic storyteller, exceptional writing skills and visual aesthetic
  • Demonstrated analytical skills / metrics driven
  • Strong planning and project management competencies
  • Demonstrated ability to communicate with senior and executive leadership
  • Skilled in multi-tasking and managing several priorities at once
  • Ability to maintain good working relationships with guests, team members, external business partners and third party vendors
  • Business oriented and consumer driven
  • Ability to act as ambassador of 21c Museum Hotels and related brands and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction
  • Working knowledge of Photoshop and Adobe Creative Suite preferred
  • Experience working within Wordpress strongly preferred
  • Experience in a Museum, gallery, or cultural institution strongly preferred.
  • Knowledge of the local art community is beneficial.
  • Interest in / working knowledge of advancements in technology and best practices related to website, digital marketing, and social media
  • Proactive, Flexible, Curious, Positive Attitude, Team Player
  • Ability to travel between designated properties, as well as occasional travel to home office

Education / Experience:

  • Bachelor's Degree preferred
  • 4 to 5 years related experience in marketing or social media

21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm

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