21c Museum Hotels
  • 13-Jan-2020 (MST)
  • Sales
  • Louisville, KY, USA
  • Salary
  • Full Time

Benefits include health/vision/dental/life insurance, paid time off, 401(k), parental leave.

Reports To: Director of Sales

General Purpose: The Event Sales Manager generates top line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues.

Specific Responsibilities:

  • Builds client base through outside sales calls, prospecting, direct mail, networking and referrals. Focuses on all markets, local and national.
  • Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
  • Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
  • Achieves budgeted revenue goals and booking goals.
  • Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
  • Responsible for the entire sales process; client inquiries through payment and follow up thank you notes.
  • Maximizes profit and optimizes space through sales in accordance with established pricing models, exercising good judgment.
  • Creation of contract through Daylight collaborating with sales team where appropriate.
  • Coordinates with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
  • Communicates with clients immediately following event to rebook and get feedback.
  • Thorough knowledge of products/ services, able to answer questions from clients quickly and confidently
  • Utilizing industry standard software,
    • Creates and maintains accounts
    • Creates inquiry records
    • Documents activities
    • Creates and prints necessary reports
    • Creates contracts
  • Assists with daytime event management and various event operational tasks when necessary.
  • Maintains a good working relationship with guests, groups, and personnel from other departments.
  • Maintains various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
  • Enters event data into industry standard data management systems with upkeep/monitoring of event management.


  • Excellent communication skills, both verbal and written.
  • Most work tasks are performed independently. There is minimal direct supervision.
  • Extensive knowledge of selling strategies and the ability to meet goals.
  • Complete knowledge of hotel, catering, and event space.
  • Able to utilize property adopted for booking, tracking, forecasting, and executing optimal selling strategies.
  • Comprehends the group sales process and negotiate accounts.
  • Able to develop and deliver training.
  • Analytically approaches problem solving.
  • Able to analyze financial statements and market data.
  • Desires to participate as part of a team.
  • Demonstrates self-confidence, energy and enthusiasm.
  • Presents ideas and information in a concise, well-organized way.
  • Effective listening skills.
  • Manages group or interpersonal conflict situation effectively.
  • Manages time well, correctly prioritizing tasks.
  • Highly visible in areas of responsibility.
  • Excellent negotiation skills in order to create win-win solutions.
  • Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Outlook.
  • Must pass a background check.

Education/Formal Training:

  • High school or equivalent education required. Bachelor's Degree preferred.


  • Six years event sales and management with a minimum of four years of hotel event sales or related discipline experience required.

Travel Requirements:

  • Some local travel to client sites and networking events
  • Infrequent long-range travel.
21c Museum Hotels
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